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Vous êtes ici : Accueil » Buzz » Digital Commerce Stars 2013, la bonne blague !

Digital Commerce Stars 2013, la bonne blague !

22 octobre 2013 Buzz 1 Commentaire 7 548 vues

logo digital ecommerce starsAllez un petit article sur mon blog pour vous remercier d’avoir voté pour nous au concours « digital commerce stars saison 5″ !

Le digital Commerce Stars est un concours organisé chaque année, il a pour but de mettre en avant les sites de qualité à l’esprit novateur. Pour le remporter, le principe est relativement simple, le site qui a obtenu le plus de « j’aimes » à l’issu du délai imparti et qui remporte les suffrages du jury gagne le concours et un petit trophée bien sympathique par la même occasion.

De nombreux critères rentrent en ligne de compte (compréhension, ergonomie, sécurité, stratégie de promotion sociale, valorisation des produits, originalité, innovation, services additionnels…), toute la liste est décrite ci-dessous.Malheureusement cette année, je crois que le jury a oublié les principaux critères stipulés sur leur site… bref !

Allez un seul exemple pour démonter le concours : (allez, le backlink, c’est cadeau!) qui a remporté le trophée de la catégorie e-retail. Personnellement je n’ai rien contre son créateur mais plutôt contre l’avis final du jury du Digital Commerce Stars.

  • Compréhension du positionnement du marchand >> Néant (ou presque)
  • e-Merchandising (valorisation des produits) >> Néant (ou presque)
  • Information sur la tarification de la commande >> Néant (ou presque)
  • Services additionnels pour faire augmenter le panier de l’acheteur en ligne >> Néant (ou presque)
  • Ergonomie générale du site (agencement, graphisme, navigation) >> Non mais **** quoi !
  • Stratégie de promotion sociale >> 1000 fans (ouahou)
  • Sécurité et confiance pour rassurer l’acheteur >> Personnellement je n’achèterai pas sur ce site…
  • Originalité, Innovation, boutique f-Commerce… >> Aucune originalité, le concept existe depuis bien longtemps, bien avant le lancement du site !
  • Nombre de magasins – approche cross channel- interaction entre site et magasins >> Il n’y a pas de magasin associé.
  • Traduction du site – en combien de langues >> Pas de traduction
  • Taille de l’entreprise (pondération en fonction de la taille de l’entreprise) >> 1 personne
  • Vote Facebook >> 2ème de la catégorie le jour J

Bon ok je suis mauvais joueur mais tout de même ! :)

Merci de nous avoir soutenu !

Simon Lerouge


Audrey Sauvage

Victor Lerat

Cyril KUHM

Alex Ruben

David Bardy

Niko Little Star

Régis Stéphant

Et tous les autres…

Vous avez aimé ? Partagez !

Actuellement, il y a 1 commentaire sur cet article :
  1. steve dit :

    Effectivement incompréhensible pour ce site….
    Je suis allé jeter un coup d’oeil et c’est atroce pour les yeux et ça donne vraiment pas envie d’acheter quoi que ce soit… J’ai cru que mes yeux allaient pleurer du

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